1.When we remember that hypnotism is the science and art of mentally controlling thoughts and actions of others, we can realize the great value it possesses to those who employ it in the practice of the various professions. In fact, there can be no great professional success without the practical use of this marvelous power.

2.When we use the term “personal magnetism,” everyone realizes its value as an aid to success and is ready to concede that those who possess it are certain to succeed in the professions. Personal magnetism is simply one form of hypnotism, for it is the mental power by which others are influenced.Some men possess it naturally, and their careers are marked by popularity and success. Some men acquire it by force of circumstances or deliberate practice.

3.In the law hypnotic power is invaluable, and every lawyer should exercise it whenever opportunity presents itself. Successful lawyers do this, whether knowingly or not. Notice the method of an attorney pleading for his client before judge and jury. First he rivets their attention, usually by a naturally dramatic posture, or perhaps by some personal physical characteristics. Next he casts a searching glance at all and conveys the impression by that glance that he is deeply in earnest. Then, after securing the concentration of the judge’s and jurymen’s
thoughts upon himself, he commences his plea, not in a suppliant manner, as though the jurymen were his superiors, from whom he was begging mercy, but as though he himself were master of the situation. He forces his earnest convictions upon them, and by emphatic suggestions he influences their minds not infrequently to bring in a verdict at complete variance with the facts set forth by the testimony.

4.All noted criminal lawyers are men of great hypnotic power, and they gain their reputations by their constant use of this power. It is needless to hope for success in the law without the ability of mentally influencing the thoughts of others, and to do this most effectively the philosophy of hypnotism must be studied and its methods constantly practiced.

5.In medicine hypnotism has a wonderful field of usefulness. Its value in treating disease, after patients have been placed under its profound influence, has been mentioned elsewhere. But while the cure of disease is the paramount object of every true physician, the business success of his calling is nevertheless a necessity, and he must secure patients upon whom to practice his skill. Many physicians of undoubted ability can scarcely keep their souls and bodies together on account of their lack of patients upon whom they can demonstrate their ability. Other physicians of little skill and limited knowledge are often seen accumulating wealth in spite of their poor medical success.

6.It is readily admitted that personal magnetism, or hypnotic power, plays an important part in a physician’s career, and when he possesses this, along with medical knowledge and ability, it is possible for him to do great good in the world, and at the same time enjoy a comfortable income.

7.It is imperative that the physician should secure the confidence of his patients. Let him study their individual characteristics and become such an expert in reading the peculiarities of others that he can at once realize the best method of winning their confidence. If he cannot do this, he might as well abandon the practice of medicine and accept inevitable defeat while it is yet time to make a living in some other calling. The practice of medicine becomes a delight to the physician who realizes his own power to diagnose disease and who has studiously acquired medical knowledge and who has the faculty of securing the implicit confidence of his
patients in his ability.

8.In the cure of disease everything and anything must be employed that will aid the natural efforts being made toward the restoration of health. Among the means of cure, mental influence, or hypnotic power, is or great importance. In many diseases of a nervous character it is all-sufficient, and by its use the Faith Curists, Christian Scientists and others are often enabled to restore health after the most approved use of “powerful drugs” has failed. It is evident that when this mental influence can be called in to aid the actions produced by truly sanative remedies, we have the ideal practice of medicine.The physician’s presence in the sick room should be an inspiration to the patient. In his office his word should be regarded as final and his advice accepted as invariably right. If he actually possesses medical knowledge, he can, by acquiring a knowledge of hypnotism, insure for himself medical and financial success.